Channel Director, B2B eCommerce
The Lego Group
Jacqui is the Head of eCommerce for LEGO ANZ, having established the function first in 2017 to build and lead a cross-functional specialist team bringing more bricks and more play to more Aussie/Kiwi kids/kidults. From a marketing career started at Telstra, to Digital Marketing, Sales and eCommerce at LEGO ANZ, Jacqui’s eCommerce career has been one of curiosity in many skill sets with a passion always for digital, collaboration and innovation. As the LEGO ANZ Channel Director, B2B eCommerce, Jacqui has an active role in shaping channel strategy and capability for the future business both locally and in the wider LEGO APAC region.