Top Industry Topics 2025

iMedia is getting ready to tackle the biggest challenges in B2B in 2025.

Through insightful panel discussions, expert keynotes, and interactive roundtable discussions, we’ll explore the key challenges and opportunities transforming the B2B landscape in 2025. Thanks to the guidance of our Advisory Board members, we've designed a program that covers:

Customer-centric strategies: B2B, B2C and the B2B2C dilemma

• How do we meet customers expectations for hyper-personalisation, frictionless systems and digital fluency?
• If there’s growing alignment between B2B, B2C and B2B2C strategies, what next? How do we test, learn and reset our systems?
• Sales, marketing and customer engagement – what works today?

AI readiness & ROI

• Interest in real-world applications and proven value of AI is surging. Are you keeping up? What’s on the horizon that demands your attention?
• Attend to learn from AI wins, failures and checklists.
• Learn about transformational tools, approaches and guidelines that set you up for success.

Leadership & change management

• Managing change is top of board and leadership agendas. It’s time to get creative.
• Discover how avoid legacy thinking and fear-based resistance.
• Financial and commercial strategies are top-of-mind – ready for some easy wins?

Trust, data quality & system foundations

• Data quality and system interoperability are more critical now than ever. Where are your gaps? 
• "Garbage in, garbage out" remains a core concern for B2B leaders. Learn from peers and experts about growing sustainable systems with high-quality data.
• Automated, smart systems foster trusted customer environments. Discover what’s possible.

Future outlook: Resilient, cautious and optimistic

• Forget crystal ball gazing. Get ready for realistic strategies that give you and your team greater resilience and confidence.
• Downturns create opportunities. Expect more disruption and explore how to best position for long-term growth.
• Tap into expert thinking on economic conditions, global politics and shifting trade dynamics.
  
  

Join these discussions and more at iMedia B2B eCommerce in Australia this October.