A pioneer in the eCommerce industry, James is the Founder and CEO of Balance Internet. With more than 25 years of experience, James has established himself as a leading authority on innovative digital commerce solutions for the B2C, B2B, education, and government sectors. James is widely known for his ability to take a business vision and make it a reality through digital transformation strategy and innovative technology. While speaking engagements have taken him worldwide, James is proud to call Melbourne home, where Balance has been headquartered since 2008. James holds an MBA from The University of Melbourne, in addition to an Honours Degree in Civil Engineering and Project Management.