Will Santry
VP, Head of SAP Customer Experience, ANZ
SAP
Will Santry is the VP and Head of SAP Customer Experience at SAP. After spending nearly 15 years delivering eCommerce solutions across Europe, North America, and Asia Pacific, Will knows what truly drives successful B2B solutions — and it’s not replicating or “tweaking” a B2C model or getting caught up in technology trends. It’s how well you connect the whole organisation behind an eCommerce strategy and recognise that in B2B, one size doesn’t fit all.
In his current role at SAP he works with companies that range from SMB to large enterprises, across all industries, that are looking to improve business to business experiences, knowing that an eCommerce platform is just one piece of the Customer Experience puzzle.
Will has founded a B2B and B2C eCommerce business, worked as the Head of Digital for a large multinational and consulted to many brands across the world to realise innovative and complex solutions. In addition to his extensive eCommerce and CX experience, Will is a trained Design Thinking and Agile delivery coach.
