B2B eCommerce Summit 28 - 30 October 2024
Gold Coast | Australia
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2023 Agenda Highlights

Business Connect

The famous iMedia Business Connect session brought together merchants and vendors for 10 x 10 minute meetings. Synergies were explored and connections made.

Scott Rigby

Adobe’s Principal Product Manager, Scott Rigby, enlightened the delegation on how AI-driven innovations could reshape procurement, sales, and logistics for their business in his presentation ‘Seizing the AI Zeitgeist: Thriving in the New Era of B2B Commerce’.



Marta Dalton

Marta Dalton, VP Data Analytics & Customer Insights at Amyris, took delegates on a journey through the key steps and best practices for creating a winning B2B eCommerce strategy.

Welcome Dinner

The UnLock | B2B BNPL Welcome Dinner officially welcomed delegates to the 2023 summit. Providing an opportunity to organically build on connections made during the more formal business connect session.

Gus Balbontin

Always a crowd favourite, Gus Balbontin reminded us of the importance of being adaptable while sharing the valuable lessons he's learned from decades of market disruption and business transformation in various industries.

James Johnson

Shopify expert, James Johnson revealed secrets to thrive in the new era of B2B commerce through exploring real-world case studies and innovative strategies that leverage Shopify's solutions for personalized experiences and efficient sales channels.


Coffee Breaks, Dinners and Networking Activities provided opportunities to deepen connections and start building solid professional relationships that will last well beyond the summit.

Merchants only lunch

Kicking off the 2023 summit, the Merchants Only Lunch saw SAP customer Michelle Stewart from Device Technologies, DXC eCommerce expert, Erik Burton and SAP CX Advisor Ben Nottle take the stage to discuss how customers are building the foundations for a future of intelligent CX. 


Delegates explored hot topics on Day 3 during the Merchant-led Roundtables session. Including ‘How to pitch transformation to the board’, ‘How to run an RFP’, ‘How to evaluate a technology pitch’, ‘How to manage change’, ‘How to sell eCommerce to sales’ and more.

2024 Agenda

Get ready for an immersive experience at our B2B eCommerce event!
Stay tuned for captivating keynotes, insightful panels, and engaging fireside chats with industry experts. Join us as we unravel the latest trends and explore innovative strategies shaping the B2B landscape.

2024 Theme: The hard work’s done, time to start the hard work. 

Read more about our theme here

Day 1

28 October 2024

9:00AM - 12:00AM
Delegate Registration
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
12:15PM - 2:00PM
12:30PM - 2:00PM
Networkers Briefing Light Lunch
Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled for Business Connect.
2:00PM - 2:10PM
Merchant Business Connect Check In
Retailers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.
2:10PM - 2:20PM
Networkers Business Connect check in
Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.
2:20PM - 2:30PM
2:30PM - 2:55PM
Crafting a Resilient B2B eCommerce Strategy for 2025 and beyond
Discover the essential components of a resilient B2B eCommerce strategy that can adapt to changing market conditions and customer expectations.
2:55PM - 5:15PM
Business Connect
Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to float topline objectives and explore synergies. Delegates are required to request and confirm these meetings prior to the summit.
4:40PM - 6:30PM
Free time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 7:00PM
7:00PM - 10:00PM
Welcome Dinner & Opening Keynote

Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere. 

Opening Independent Keynote

Day 2

29 October 2024

6:30AM - 8:25AM
Day 2 begins with breakfast and barista coffee!
8:25AM - 8:30AM
8:30AM - 9:05AM
Navigating Digital Transformation in B2B: Strategies for Success
Uncover effective strategies for managing organisational change and driving digital transformation in B2B businesses.
9:05AM - 9:30AM
9:30AM - 9:40AM
9:40AM - 9:50AM
Evaluating Your B2B eCommerce Sales Channel's Performance
Explore key metrics and strategies for measuring the success and ROI of your B2B eCommerce sales channel.
9:50AM - 10:20AM
Coffee Break

Take a break and refuel with coffee and morning tea.

10:20AM - 10:20AM
10:45AM - 11:05AM
Navigating the Complexities of B2B eCommerce Replatforming
Discuss the critical considerations and best practices for successfully replatforming your B2B eCommerce site.
Optimizing B2B Site Search for Enhanced Customer Satisfaction
Explore the importance of efficient site search in B2B eCommerce and its impact on customer satisfaction and conversion rates.
11:10AM - 11:30AM
Evaluating the Role of Marketplaces in B2B Distribution Strategies
Assess the pros and cons of adopting a marketplace strategy for B2B distributors and explore the technical and operational aspects involved.
Harnessing Digital Supply Chain Management for Enhanced B2B Customer Experiences

Discover how digital supply chain management can improve order accuracy, delivery times, and overall customer satisfaction in B2B eCommerce.

11:35AM - 11:55AM
Leveraging AI/ML for B2B Digital Experience Innovation
Explore how artificial intelligence and machine learning technologies can drive growth, efficiency, and customer engagement in B2B digital experiences.
Integrating ERP with B2B eCommerce: Best Practices and Common Pitfalls
Examine best practices for seamless ERP integration with B2B eCommerce platforms and learn how to avoid common integration challenges.
12:00PM - 12:25PM
Transforming B2B Payments: Creating Competitive Advantage through Payment Innovation
Innovation Explore how innovative B2B payment solutions can reduce friction, improve customer experiences, and provide a competitive edge in eCommerce.
12:25PM - 12:35PM
Leveraging Marketing Automation for B2B eCommerce Growth
Discover best practices and innovative approaches to using marketing automation to drive growth and efficiency in B2B eCommerce.
12:35PM - 1:00PM
Enhancing B2B Customer Experiences with AI

Learn how to leverage AI to create a more engaging and tailored B2B buying experience.

1:00PM - 5:00PM
Go Karting

Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!

The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.

Reserve your spot quickly and have the chance to take the ‘Winners Podium’.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.

Mixology Masterclass

Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.

Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself. 

Join your hosts for a nine hole Ambrose competition at RACV Royal Pines Resort.

In recent years the championship course underwent a complete re-design by renowned golf course architect, Graham Marsh.

Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.

The Royal Pines maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.
5:00PM - 6:30PM
Free Time
6:30PM - 9:30PM

Day 3

30 October 2024

6:30AM - 8:50AM

Day 3 begins with breakfast and barista coffee!

8:50AM - 9:00AM
9:00AM - 9:35AM
Insights from Australia's Leading B2B eCommerce Merchants
Hear from top B2B eCommerce merchants as they share their experiences and strategies for success in the ever-evolving B2B landscape.
9:35AM - 10:10AM
10:10AM - 10:45AM
10:45AM - 11:15AM
Coffee Break
Take a break and refuel with coffee and morning tea.
11:15AM - 11:40AM
Maximizing Customer Data Platforms for B2B Growth and Loyalty
Learn how to leverage customer data platforms to gain insights, drive growth, and build loyalty in B2B manufacturing and distribution.
11:40AM - 12:15PM
Building and Leading High-Performance B2B eCommerce Teams

Gain insights into building and managing effective B2B eCommerce teams that can drive growth, innovation, and success in the digital age.

12:15PM - 12:30PM
Closing Remarks/Ultimate Networker Prize
Be crowned the Ultimate Networker and win a fabulous prize!
12:30PM - 1:30PM
Closing Lunch
Join us in the Terraces Restaurant for a close the loop buffet lunch before departing the hotel.

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