The future of B2B commerce demands more than incremental change it requires bold innovation, exceptional customer experiences, and operational excellence. Join us for an exclusive fireside chat featuring industry leaders from Pocket Square as they share insights into how they're navigating AI-driven transformation, evolving buyer expectations, and the strategic shifts necessary to unlock sustainable growth in today's dynamic commerce landscape.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
Network and mingle with delegates of the event ahead of the official welcome dinner.
Welcome Dinner
The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
Dinner Keynote - What crisis? The new script for B2B leadership
What if the biggest obstacle to B2B transformation and growth isn’t the economy, competition, or even AI – but the stories we tell ourselves as leaders?
Mark Jones – author of The Story Code and Chair of iMedia’s Advisory Board – believes stories are the most powerful agent of change in business. Yet many B2B leaders are stuck in the grip of the so-called polycrisis: global events beyond our control that fuel fear, complexity, and hesitation.
In this energising opening keynote, Mark will invite you to flip the script and embrace a new growth mindset – one that sees opportunity, not obstacles. Because here’s the truth:
Growth mindset is the future of leadership. It’s how B2B leaders simplify complexity, spark innovation, and steer their organisations forward.
Uncertainty favours the brave. Teams and customers are craving leaders who radiate clarity, belief, and optimism.
Success is being rewritten. The leaders winning today are those who align profit with purpose, resilience, and human connection.
With raw, funny, and often painfully honest stories from his own journey, Mark shows how to rewrite the narrative you use to lead others through change. You’ll leave dinner inspired, optimistic, and equipped with a fresh story for growth – one that positions you and your organisation to thrive in the age of AI-driven transformation.
Amazon Business has officially landed in Australia, ushering in a new era for B2B commerce. But what does this mean for merchants, procurement teams, and the broader competitive landscape?
In this fireside chat, Lena Zak, Country Manager of Amazon Business Australia, joins Mark Jones, Chair of our Advisory Board and Chief Storyteller at ImpactInstitute to explore how Amazon Business’s entry is reshaping buyer behaviour, digitizing procurement, and changing expectations for B2B marketplaces.
Drawing on more than two decades of global leadership experience, Lena will share insights into how Amazon Business is supporting Australian organisations of all sizes – and what it signals for the future of B2B growth, competition, and customer experience.
This session will be recorded for The CMO Show Podcast - by Mark Jones.
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The front door of the internet has changed. Today, 58% of consumers have swapped traditional search engines for generative-AI tools when looking for products or services. That means the battle for visibility is no longer about SEO alone — it’s about being cited, surfaced and trusted in AI-powered channels.
Commerce is working with leading agentic search platforms — Perplexity, OpenAI, Microsoft CoPilot — to open those platforms as new commerce channels, and we’re helping global brands like Dell to be more discoverable across these AI platforms.
In this session, Ben Chambers, Account Director at Commerce, will show you:
Innovation in embedded finance, in the form of BNPL and digital payments, reshaped consumer transactions and now B2B is entering its own revolution. In this session, CrediLinq will reveal how innovative financing models are transforming trade and e-commerce across the globe. From embedded credit at checkout to real-time, AI enabled risk scoring and flexible payment terms, discover how leading platforms are unlocking faster sales cycles, reducing defaults, and building stronger customer loyalty. Delegates will walk away with strategies to turn financing from a friction point into a key enabler of business growth.
Take a break and refuel with coffee and morning tea.
Today’s B2B leaders need to connect every part of the buyer journey- from empowering sellers and partners to converting prospects and nurturing long-term loyalty. But they face a perfect storm of challenges: declining site traffic, rising acquisition costs, and soaring customer expectations. And now, the AI revolution is reshaping it all.
With 82% of internet content now video-based, it’s time to go video-first.
In this session, discover how AI-driven video can create a continuous thread of engagement that turns content into a true revenue engine. You’ll learn how leading brands use intelligent, interactive video to:
Discover what’s next for B2B eCommerce, start shaping your video strategy, and enjoy the process- because it’s video, and it should be fun.
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Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.
Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.
Buckle up and get ready for the ride of your life with the only 3 Level Indoor Go Karting Centre on the Gold Coast! The fun doesn’t stop there with the track's outdoor section great for getting the knees in the breeze (weather permitting of course). Whether you’re a rookie or a seasoned speedster, this track will challenge even the most skilled drivers.
The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The go-karts can zoom up to a heart-racing 70 km/h, so hold on tight, things are about to get fast and furious.
Join Portalink for an unforgettable go-karting thrill ride. Watch the VIDEO NOW!
Dress code alert: Closed flat shoes only—leave your flowing capes, dresses, and scarves at home.
Ready to unleash your inner Picasso? Join us for a 3-hour paint and sip session at the Sheraton Grand Mirage, where you'll get to sip wine, snack on nibbles, and (attempt to) create a masterpiece. Our team of expert artists will walk you through everything from beginner brushstrokes to advanced techniques, but don’t worry—we’ll leave plenty of room for you to go rogue.
By the end of the day, even if your “abstract” art looks like a toddler’s masterpiece, you’ll still leave with something you can proudly hang on your fridge.
Join us for for our DAY 2 Dinner
Day 3 begins with breakfast and barista coffee!
Moderated By: Vera Milutinovic, General Manager - Marketing, Motion Asia Pacific
Moderated By: Mikko Moisander, eCommerce Channel Manager, Opal Group
Moderated By: Lex Duncan, Head of Product , Motion Asia Pacific
Moderated By: Richard York, Head of Commercial Operations & CX, Signet
Moderated By: Rhiannon Wall, eCommerce Manager - Operations, Motion Asia Pacific
Moderated By: Andreas Bischof, Director, Leisure Tec
Moderated By: Olivia Shen, Director of Business Development (Australia & New Zealand ), Temu
Moderated By: Ryan Hoppner, Marketing Manager, SSS Australia
Moderated By: Tom Vriens, General Manager, Team Medical Supplies
Moderated By: Nicola O'Rourke, Independent Director, Pic's Peanut Butter
Customer expectations have never been higher. They want personalisation, speed, and simplicity, no matter the channel. But as B2B and B2C models continue to blur, how do you build strategies that deliver without overcomplicating your systems or teams?
In this session, Nicola O’Rourke Independent Director at Pic's Peanut Butter and Caitlin Elliott-Jones, Marketing Consultant for Pic’s Peanut Butter, explore what it really takes to stay customer-led in a world where B2B, B2C, and B2B2C increasingly overlap. Drawing on a case study from Pic’s Australia, they’ll unpack how brands are building stronger connections with their customers and turning engagement into long-term growth.
We’ll also look ahead: how can we plan for growth in a cautious economy? How do shifting global and trade dynamics shape the way we engage customers? Expect a practical, insight-driven conversation about building resilience, spotting opportunities in disruption, and keeping your strategies human in a digital-first world.
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