Register Your Interest in Attending iMedia B2B eCommerce Summit

2023 Speakers

Meet our incredible speakers who have shared valuable insights and inspired our audience with their expertise at our 2023 B2B eCommerce Summit Australia.

Exciting news about our 2024 lineup are just around the corner - stay tuned!



James Norfor


CEO / Co Founder
b2buy.online

I've learnt a lot and tried a lot across procurement over the years and see smart technology as the solution to making business buying, intuitive, simple & cost effective, while delivering savings in spend and process efficiencies to businesses!

It's time SME businesses get a better deal in how they buy! b2buy is a "spend management meets e-commerce" platform for small to mid sized businesses, simplifying (automating) the transaction process between buyers and sellers, thus getting better pricing, increased security, less time wasted searching for goods, access to diversity suppliers and gaining greater control and visibility on who is spending/buying, on what, in real time. 

Helping business buy a better bottomline!

b2buy comes from my experience and learnings from my 20+ years senior procurement leadership experience, spanning the food manufacturing, FMCG, agricultural, public sector, health and IT&T sectors across Australasia.