B2B eCommerce Summit 29 - 31 October 2025
Gold Coast | Australia
B2B 25

2024 Speakers

Meet the brilliant speakers who will feature this year at iMedia B2B eCommerce Summit.



James Norfor


CEO / Co Founder
b2buy.online

I've learnt a lot and tried a lot across procurement over the years and see smart technology as the solution to making business buying, intuitive, simple & cost effective, while delivering savings in spend and process efficiencies to businesses!

It's time SME businesses get a better deal in how they buy! b2buy is a "spend management meets e-commerce" platform for small to mid sized businesses, simplifying (automating) the transaction process between buyers and sellers, thus getting better pricing, increased security, less time wasted searching for goods, access to diversity suppliers and gaining greater control and visibility on who is spending/buying, on what, in real time. 

Helping business buy a better bottomline!

b2buy comes from my experience and learnings from my 20+ years senior procurement leadership experience, spanning the food manufacturing, FMCG, agricultural, public sector, health and IT&T sectors across Australasia.