B2B eCommerce Summit 29 - 31 October 2025
Gold Coast | Australia
B2B 25

2025 Agenda

Get ready for an immersive experience at our B2B eCommerce event! 

 

2025 Theme | Growth Mindset: Smarter Strategies for B2B Transformation, Innovation and Success

 
This summit will feature captivating keynotes, insightful panels, engaging fireside chats, and much more.
Join us as we unravel the latest trends and explore innovative strategies shaping the B2B landscape.
 
NB: This Agenda is being updated regularly
Day 1
Day 2
Day 3

Day 1

29 October 2025

9:00AM - 12:00PM
Delegate Registration
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
12:15PM - 2:00PM
Merchants Only Lunch | Smarter Buying Journeys: What Today’s B2B Customers Really Want

B2B buyers expect the same smooth experiences they get as consumers—and the companies that get this right are pulling ahead. This session unpacks what modern buyers care about: ease, relevance, speed, and trust. We’ll look at how to adapt your sales, marketing and CX to meet rising expectations without overwhelming your team or your tech.

 

2:00PM - 2:10PM
Merchant Business Connect Check in
Retailers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.
2:10PM - 2:20PM
Networkers Business Connect Check in
Networkers make their way to the Ballroom to check-in and find their tables for their first Business Connect meeting.
2:20PM - 2:30PM
2:30PM - 2:55PM
Leading Through Change
B2B leaders are under pressure to modernise, innovate and restructure—often all at once. But too much change, too fast, can leave teams spinning. This session is about change done right: how to lead with clarity, get buy-in across departments, and avoid the traps of legacy thinking and fear-based decision-making. Because transformation shouldn’t feel like a crisis.
2:55PM - 5:15PM
5:15PM - 6:30PM
Free time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 7:00PM
7:00PM - 10:00PM
Welcome Dinner & Opening Keynote

Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere. 

Dinner Keynote - Stay tuned!

Day 2

30 October 2025

6:30AM - 8:25AM
Breakfast
Day 2 begins with breakfast and barista coffee!
8:25AM - 8:35AM
8:35AM - 9:05AM
Building Resilience: Strategies for a Stronger, Smarter B2B Business

Disruption is now part of doing business—but that doesn’t mean we can’t be prepared. In this session, we’ll explore what it takes to build resilience into your operations, leadership, and commercial strategy. From navigating supply chain challenges to staying agile in tough markets, you’ll leave with practical ideas to strengthen your position without slowing innovation.

9:05AM - 9:30AM
9:30AM - 9:40AM
9:40AM - 9:50AM
9:50AM - 10:20AM
Coffee Break

Take a break and refuel with coffee and morning tea.

10:20AM - 10:40AM
Breakout
Leveraging Data Analytics for Strategic Decision-Making

Data is the new oil, but only if it's refined. This session will focus on transforming raw data into actionable insights. Learn how to implement effective data governance, utilise advanced analytics tools, and foster a data-driven culture within your organisation.

10:45AM - 11:05AM
Breakout
The Future of B2B Payments: Streamlining Transactions
Efficient payment processes are critical in B2B transactions. Delve into emerging trends such as digital invoicing, real-time payments, and blockchain technology. Understand how to reduce friction in the payment process, improve cash flow, and enhance the overall customer experience.
11:10AM - 11:30AM
Breakout
Integrating AI into B2B Operations: Beyond the Buzz
AI is more than a buzzword—it's a tool for transformation. This session will examine practical applications of AI in B2B settings, such as predictive analytics for sales forecasting, chatbots for customer service, and automation in procurement processes. Understand how to assess ROI and avoid common pitfalls in AI integration.
Customer Adoption Strategies: Getting even the most stubborn customers onboard
In this session, we will explore effective strategies to overcome resistance and drive customer adoption, particularly with those who are hesitant to embrace new solutions. We will dive into key tactics such as identifying customer pain points, building trust, personalising onboarding experiences, and demonstrating long-term value. Attendees will learn actionable techniques for engaging and converting even the most reluctant customers into loyal advocates, ensuring smooth transitions and higher adoption rates.
11:35AM - 11:55AM
Breakout
Navigating the Complexities of B2B Marketplaces
The rise of B2B marketplaces presents both opportunities and challenges. Learn how to effectively position your products, manage channel conflicts, and differentiate your offerings in crowded digital marketplaces. Gain insights into selecting the right platforms and building partnerships that drive growth.
Scaling Smarter: Streamline B2B Ops with AI Agent Workflows
In this live demo, we’ll show you how to streamline time-consuming manual processes—like product data enrichment, metadata creation, and delivering valuable datasets to your distribution and retail partners. See how smart automation can help you move faster, scale smarter, and boost efficiency across the board.
12:00PM - 12:25PM
Trust, Transparency and Data: What the Modern B2B Customer Demands
Today’s customers want more than a great product—they want visibility, control and confidence. From ethical data use to real-time tracking and seamless integrations, this session explores how businesses are building trust into every touchpoint. Learn how to turn transparency into your competitive edge, and why the winners of tomorrow are doubling down on openness and accountability.
12:25PM - 12:35PM
Making B2B Personal: How to Connect with Customers at Every Step
In a crowded market, tailoring experiences to individual accounts is no longer optional—it’s essential. This session dives into how combining unified data, AI-powered insights, and automated content can revolutionise both guided and self-directed buying processes. Discover practical ways to deliver personalised, impactful interactions that boost customer engagement and help you scale your marketing efforts for stronger, more efficient revenue growth.
12:35PM - 1:00PM
AI Is Not a Strategy: Rethinking Leadership in the Age of Automation
AI is everywhere—but not every AI initiative delivers value. This session challenges leaders to think beyond buzzwords and pilot projects, and instead focus on where AI genuinely enables smarter decisions, scalable operations, and better customer experiences. Learn how to lead your teams through change, embed responsible AI into your DNA, and avoid innovation theatre in the race to modernise.
1:00PM - 5:00PM
Activity
Sailing in Paradise

Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.

Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.

Go Karting

Buckle up and get ready for the ride of your life with the only 3 Level Indoor Go Karting Centre on the Gold Coast! The fun doesn’t stop there with the track's outdoor section great for getting the knees in the breeze (weather permitting of course). Whether you’re a rookie or a seasoned speedster, this track will challenge even the most skilled drivers.

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The go-karts can zoom up to a heart-racing 70 km/h, so hold on tight, things are about to get fast and furious.

Dress code alert: Closed flat shoes only—leave your flowing capes, dresses, and scarves at home.

Paint & Sip

You will take part in a 3-hour paint and sip experience, allowing you to brush up on your artistic skills.
Up to 5 artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas.

Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!

You will have the opportunity to engage in discussion, participate in a creative and fun activity, and enjoy a selection of wine and nibbles to fuel your creative minds.

5:00PM - 6:30PM
Free Time
6:30PM - 9:30PM
Poolside Reception

Join us for the Poolside Reception.

Day 3

31 October 2025

6:30AM - 8:50AM
Breakfast

Day 3 begins with breakfast and barista coffee!

8:50AM - 9:00AM
9:00AM - 9:35AM
B2B Growth Requires a Mindset Shift: Leading Through Complexity, Not Around It
Today’s B2B leaders are under pressure to scale, innovate, and transform—often simultaneously. But complexity is the biggest barrier to progress. This keynote explores how progressive organisations are cutting through the noise, challenging legacy assumptions, and leading with a mindset that favours speed, simplicity and experimentation. Because in B2B, growth isn’t just a goal—it’s a way of thinking.
9:35AM - 10:10AM
Revolutionising Product The Next Decade of B2B: From Transactions to True Customer Connection

The B2B world is shifting from transactional efficiency to relationship-driven commerce. Customers expect the ease of B2C with the depth of B2B—and the businesses that embrace this shift are pulling ahead. This keynote explores how leading companies are designing for loyalty, lifetime value, and deep customer understanding. Learn what it takes to build trust at scale and future-proof your commercial strategy.

10:10AM - 10:20AM
The Future of B2B Payments: Speed, Simplicity & Smarter Systems
B2B buyers expect seamless payment experiences—just like in B2C. But outdated processes, credit risk concerns, and clunky invoicing often slow everything down. This session explores how leading businesses are modernising payment infrastructure with real-time options, embedded finance, flexible terms, and automation. Discover how smarter payment systems can boost conversion, improve cash flow, and strengthen partner relationships.
10:20AM - 10:50AM
Coffee Break
Take a break and refuel with coffee and morning tea.
10:50AM - 11:25AM
11:25AM - 11:50AM
The New B2B Stack: Building Future-Ready Digital Infrastructure

Composable, modular, flexible—tech stacks are getting a serious makeover in B2B. As businesses outgrow legacy systems, this keynote dives into how the best are building scalable digital backbones that support personalisation, automation and future innovation. Discover how to make smart investments in architecture that don’t just support today’s growth—but tomorrow’s reinvention.

11:50AM - 12:25PM
Closing Keynote
Stay tuned for more details!
12:25PM - 12:40PM
Closing Remarks/Ultimate Networker Prize
Be crowned the Ultimate Networker and win a fabulous prize!
12:40PM - 1:40PM
Day 1
Day 2
Day 3

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