Agenda | iMedia B2B eCommerce Summit

Day 2

10 October 2023

6:30AM - 8:25AM

Breakfast

Day 2 begins with breakfast and barista coffee!

8:25AM - 8:30AM

MC Opening Remarks

Yvonne Adele

Event Host and Official MC
iMedia

8:30AM - 9:05AM

Independent Keynote | Managing Change in B2B Digital Transformation

Digital transformation is a buzzword in many organisations, but making the leap and digitising your operations can be a daunting task. One of the key challenges is managing the organisational change required to implement new technologies and processes. In this session, we'll explore the strategies and best practices for managing change in B2B digital transformation. We'll discuss the importance of leadership and communication in creating a culture of innovation and collaboration.

9:05AM - 9:30AM

Keynote | The Power of Personalization: How to Create a Tailored B2B Buying Experience

In today's B2B marketplace, buyers expect a seamless and personalised buying experience that caters to their unique needs and preferences. Personalisation has become a key competitive differentiator, but how can B2B companies deliver it at scale? In this session, we'll explore the power of personalisation in B2B buying, and how it can drive engagement, loyalty, and revenue growth.

9:30AM - 9:40AM

Quickfire | Measuring the success of your B2B eCommerce sales channel

Measuring the ROI in B2B eCommerce can be challenging, as there are multiple factors that contribute to success beyond just sales figures.

9:40AM - 9:50AM

Quickfire | Marketing Automation Tips for Driving Growth and Efficiency in B2B eCommerce

We'll explore 3 best practice examples of marketing automation in the B2B eCommerce experience.

9:50AM - 10:20AM

Coffee Break

Take a break and refuel with coffee and morning tea.

10:20AM - 10:40AM

Breakout

Breakout Session | Offline to Online: Strategies for Moving B2B Customers to eCommerce

While B2B eCommerce has become a critical channel for many manufacturers, distributors, and wholesalers, some B2B customers are still hesitant to make the move to digital. In this session, we'll explore the strategies and best practices for moving B2B customers from offline to online. We'll discuss the importance of understanding your customer's concerns and objections, and how to address them through education and training. We'll also delve into the specific tactics for promoting eCommerce adoption, such as incentives, discounts, and personalized experiences.

Breakout Session | Mastering Product Information Management (PIM) to Accelerate B2B eCommerce for Manufacturers and Distributors

In the world of B2B eCommerce, the right product information is critical to build buyer confidence and keep them coming back. As manufacturers and distributors expand their digital presence, they need a centralised system to manage product data, digital assets, and marketing content. In this session, we'll explore the importance of PIM in the B2B digital commerce experience, and how it can drive efficiency, accuracy, and revenue growth. We'll also examine how PIM integrates with other systems, such as ERP and CRM, to create a seamless customer experience.

10:45AM - 11:05AM

Breakout

Breakout Session | B2B e-commerce replatforming: When and how to migrate e-commerce platforms

As B2B eCommerce continues to grow and evolve, businesses must ensure that their eCommerce platforms can keep up with changing customer needs and market demands. This often means considering replatforming to a new eCommerce platform. But when is the right time to replatform, and how can businesses ensure a smooth transition without disrupting operations or customer experience? In this session, we'll explore the critical considerations and best practices for B2B eCommerce replatforming. We'll discuss the signs that it's time to replatform, such as outdated technology, scalability issues, or lack of functionality.

Breakout Session | Finding What You Need: Why B2B Site Search is Critical for eCommerce Success

When it comes to B2B eCommerce, time is money. Buyers don't have hours to spend sifting through pages of products to find what they need. That's why a powerful site search function is critical for any B2B eCommerce site. In this session, we'll explore the key factors that make site search important for B2B eCommerce. We'll discuss the impact of relevant search results on customer satisfaction and conversion rates, and how search can drive incremental revenue.

11:10AM - 11:30AM

Breakout

Breakout Session | How Digital Supply Chain Management Can Improve B2B eCommerce

The B2B customer experience is influenced by a variety of factors, including product quality, pricing, and service. But one critical element that is often overlooked is the supply chain. Modern digital supply chain management can have a significant impact on the customer experience, from order accuracy to on-time delivery. In this session, we'll explore the role of digital supply chain management in improving the B2B customer experience. We'll discuss the importance of real-time visibility into inventory, order fulfilment, and shipping status, and how it can drive customer satisfaction and loyalty.

Breakout Session | Leveraging Customer Data Platforms to Drive Growth and Loyalty in B2B Manufacturing and Distribution

Customer data is a critical asset for B2B manufacturers and distributors, providing insights into customer needs, preferences, and behavior. But how can this data be effectively leveraged to drive growth and loyalty? In this session, we'll explore the role of customer data platforms (CDPs) in B2B manufacturing and distribution, and how they can be used to collect, analyze, and activate customer data.

11:35AM - 11:55AM

Breakout

Breakout Session | Powering B2B Digital Experience with AI/ML: How Artificial Intelligence and Machine Learning Can Drive Growth and Efficiency

Artificial intelligence (AI) and machine learning (ML) are transforming the way B2B companies do business, from product recommendations to customer service. But how can these technologies be applied to the digital experience to drive growth and efficiency? In this session, we'll explore the role of AI/ML in the B2B digital experience, and how it can impact customer engagement, conversion rates, and operational efficiency. We'll discuss the key AI/ML technologies for B2B eCommerce, such as chatbots, recommendation engines, and predictive analytics.

Breakout Session | Best Practices for Integrating ERP with B2B eCommerce and How to Avoid Common Pitfalls

For many B2B companies, Enterprise Resource Planning (ERP) systems are the backbone of their operations, managing everything from inventory to financials. Integrating ERP systems with B2B eCommerce platforms can provide significant benefits, such as improved data accuracy and streamlined order processing. However, ERP integration can also be a complex and costly undertaking, with numerous potential pitfalls to avoid. In this session, we'll explore the best practices for integrating ERP with B2B eCommerce, and how to avoid common mistakes that can lead to delays, cost overruns, and disruption to operations.

12:00PM - 12:25PM

Keynote | Panel discussion with two of Australia’s leading B2B eCommerce practitioners

In this panel discussion, we'll hear from two of Australia's leading B2B eCommerce practitioners as they share their experiences, insights, and best practices for success in the world of B2B eCommerce. Our panelists bring a wealth of knowledge and expertise from their respective industries. They'll share their perspectives on key topics such as digital transformation, customer experience, eCommerce strategy, and technology innovation.

12:25PM - 12:35PM

Quickfire | Empowering Your Sales Reps: 3 Tips to Drive eCommerce Growth

In many B2B companies, sales reps are a critical part of the eCommerce strategy. In this session, we'll share three practical tips for empowering your sales reps to become a driving force in your eCommerce operations.

12:35PM - 1:00PM

Keynote | From Friction to Advantage: How B2B Payments Can Drive Competitive Edge in eCommerce

In the world of B2B, payments can be a significant source of friction for customers, leading to delays in order processing and lost revenue. But what if B2B payments could be transformed from a source of friction into a competitive advantage? In this session, we'll explore the ways in which B2B payments can drive competitive edge in eCommerce, and how businesses can optimize their payment processes to improve customer experience, reduce costs, and increase revenue.

1:00PM - 5:00PM

Activity

Sailing in Paradise | Brought to you by Intershop

Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters.

Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.

Go Karting

Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!

The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.

Reserve your spot quickly and have the chance to take the ‘Winners Podium’.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.

Mixology Masterclass | Brought to you by Dotdigital

Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.

Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself.

Golf

Join your hosts for a nine hole Ambrose competition at RACV Royal Pines Resort.

In recent years the championship course underwent a complete re-design by renowned golf course architect, Graham Marsh.

Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.

The Royal Pines maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.

5:00PM - 6:45PM

Free Time

6:30PM - 9:30PM

Poolside Reception

Join us for the Poolside Reception.

Day 3

11 October 2023

6:30AM - 8:50AM

Breakfast

Day 3 begins with breakfast and barista coffee!

8:50AM - 9:00AM

MC Opening Remarks

Yvonne Adele

Event Host and Official MC
iMedia

9:00AM - 9:35AM

Independent Keynote | Leading Business Transformation: Unleashing Innovation and Adapting to Change

Join Graham Christie, Co-Founder & CEO of Changing the Game, for an inspiring keynote session on how to transform your business and stay ahead of the game. With his extensive background in B2C and B2B technology, media, marketing, telecoms, and digital, Graham has disrupted traditional business schools with his innovative approach to executive online training. He will share his insights and strategies for adapting and innovating in today's rapidly changing business landscape. Don't miss this opportunity to learn from one of the industry's top experts and gain a competitive edge for your B2B business.

Graham Christie

Co-Founder & Director
Changing the Game

9:35AM - 10:10AM

Keynote | To Marketplace or Not to Marketplace: Assessing the Value of a Marketplace Strategy for Distributors

Marketplaces have become increasingly popular but is a marketplace strategy right for B2B distributors? In this session, we'll explore the key considerations and best practices for assessing the value of a marketplace strategy for distributors. We'll discuss the advantages and disadvantages of marketplace selling, and how it can impact your existing operations. We'll also examine the technical aspects of setting up and managing a marketplace, such as a platform selection, product data management, and order fulfillment.

10:10AM - 10:45AM

Client led round tables

A crowd favourite, client-led round tables see leading Australian merchants moderate discussions of discovery and collaboration around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points and share success stories.

10:45AM - 11:15AM

Coffee Break

Take a break and refuel with coffee and morning tea.

11:15AM - 11:40AM

Keynote | Building Winning B2B eCommerce Teams

Building a winning B2B eCommerce team requires a combination of talent, expertise, and culture. In this session, we'll explore the critical factors for building and managing a high-performing B2B eCommerce team, and how to drive growth and innovation through team collaboration and leadership. We'll discuss the key skills and roles required for a successful B2B eCommerce team, such as digital marketing, UX design, and data analytics.

11:40AM - 12:15PM

Closing Independent Keynote | Adaptability in action

Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.

Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.

Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia B2B eCommerce Summit. Whatever you do, don’t miss it.

Gus Balbontin

Investor-Founder-Advisor
Gus Balbontin

12:15PM - 12:30PM

Closing Remarks/Ultimate Networker Prize

Be crowned the Ultimate Networker and win a fabulous prize!

12:30PM - 1:30PM

Close the loop lunch

The final lunch is designed to satiate any final questions and close the loop on the summit.

Day 1

9 October 2023

9:00AM - 12:00PM

Delegate Registration

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.

12:15PM - 2:00PM

Retailers Only Lunch | ANZ B2B eCommerce Market Update: Insights and Trends for Buyers and Sellers

B2B eCommerce is growing rapidly in Australia & New Zealand, with more buyers and sellers adopting digital channels every year. But what do the latest benchmark data tell us about the state of the market? In this session, we'll explore the most recent research on B2B eCommerce in ANZ, including buyer and seller trends, adoption rates, and key challenges.

12:30PM - 2:00PM

Networkers Briefing Light Lunch

Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled for Business Connect.

2:00PM - 2:10PM

Retailers Business Connect Check In

Retailers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.

2:10PM - 2:20PM

Networkers Business Connect check in

Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.

2:20PM - 2:30PM

Welcome & Opening Remarks

Ryf Quail

Managing Director, ANZ & SEA
iMedia

2:30PM - 4:30PM

Business Connect

Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to float topline objectives and explore synergies. Delegates are required to request and confirm these meetings prior to the summit.

4:30PM - 6:30PM

Free time

Delegates can use this time to refresh, check-in with work and explore the surroundings.

6:30PM - 7:00PM

Pre dinner drinks

Network and mingle with delegates of the event ahead of the official welcome dinner.

7:00PM - 10:00PM

Welcome Dinner & Opening Independent Keynote

Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.

Opening Independent Keynote | Building a Winning B2B eCommerce Strategy

B2B eCommerce is no longer an optional extra for manufacturers, distributors, and wholesalers. It's a must-have channel for growth, profitability, and customer satisfaction. But how do you build a successful B2B eCommerce strategy from scratch? We'll explore the key steps and best practices for creating a winning B2B eCommerce strategy. We'll discuss the importance of understanding your customers, mapping the customer journey, and defining your value proposition.

2023 Agenda

B2B eCommerce Summit

NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.

Day 2

10 October 2023

Day 3

11 October 2023

Day 1

9 October 2023

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