B2B eCommerce Summit 9 - 11 October 2023
Gold Coast | Australia

 2023 Agenda

B2B eCommerce Summit


NB: This agenda will be updated regularly. Please keep checking back for the latest amendments.


Day 2

10 October 2023

6:30AM - 8:25AM
Day 2 begins with breakfast and barista coffee!
8:25AM - 8:30AM
8:30AM - 9:05AM
Independent Keynote | Managing Change in B2B Digital Transformation
Digital transformation is a buzzword in many organisations, but making the leap and digitising your operations can be a daunting task. One of the key challenges is managing the organisational change required to implement new technologies and processes. In this session, we'll explore the strategies and best practices for managing change in B2B digital transformation. We'll discuss the importance of leadership and communication in creating a culture of innovation and collaboration. 
9:05AM - 9:30AM
9:30AM - 9:40AM
Quickfire | Measuring the success of your B2B eCommerce sales channel

Measuring the ROI in B2B eCommerce can be challenging, as there are multiple factors that contribute to success beyond just sales figures.

9:40AM - 9:50AM
Quickfire | Marketing Automation Tips for Driving Growth and Efficiency in B2B eCommerce
We'll explore 3 best practice examples of marketing automation in the B2B eCommerce experience.
9:50AM - 10:20AM
Coffee Break

Take a break and refuel with coffee and morning tea.

10:20AM - 10:40AM
Breakout Session | Mastering Product Information Management (PIM) to Accelerate B2B eCommerce for Manufacturers and Distributors
In the world of B2B eCommerce, the right product information is critical to build buyer confidence and keep them coming back. As manufacturers and distributors expand their digital presence, they need a centralised system to manage product data, digital assets, and marketing content. In this session, we'll explore the importance of PIM in the B2B digital commerce experience, and how it can drive efficiency, accuracy, and revenue growth. We'll also examine how PIM integrates with other systems, such as ERP and CRM, to create a seamless customer experience. 
10:45AM - 11:05AM
Breakout Session | B2B e-commerce replatforming: When and how to migrate e-commerce platforms
As B2B eCommerce continues to grow and evolve, businesses must ensure that their eCommerce platforms can keep up with changing customer needs and market demands. This often means considering replatforming to a new eCommerce platform. But when is the right time to replatform, and how can businesses ensure a smooth transition without disrupting operations or customer experience? In this session, we'll explore the critical considerations and best practices for B2B eCommerce replatforming. We'll discuss the signs that it's time to replatform, such as outdated technology, scalability issues, or lack of functionality. 
Breakout Session | Finding What You Need: Why B2B Site Search is Critical for eCommerce Success
When it comes to B2B eCommerce, time is money. Buyers don't have hours to spend sifting through pages of products to find what they need. That's why a powerful site search function is critical for any B2B eCommerce site. In this session, we'll explore the key factors that make site search important for B2B eCommerce. We'll discuss the impact of relevant search results on customer satisfaction and conversion rates, and how search can drive incremental revenue. 
11:10AM - 11:30AM
Breakout Session | How Digital Supply Chain Management Can Improve B2B eCommerce
The B2B customer experience is influenced by a variety of factors, including product quality, pricing, and service.  But one critical element that is often overlooked is the supply chain. Modern digital supply chain management can have a significant impact on the customer experience, from order accuracy to on-time delivery. In this session, we'll explore the role of digital supply chain management in improving the B2B customer experience. We'll discuss the importance of real-time visibility into inventory, order fulfilment, and shipping status, and how it can drive customer satisfaction and loyalty.
Breakout Session | Leveraging Customer Data Platforms to Drive Growth and Loyalty in B2B Manufacturing and Distribution
Customer data is a critical asset for B2B manufacturers and distributors, providing insights into customer needs, preferences, and behavior. But how can this data be effectively leveraged to drive growth and loyalty? In this session, we'll explore the role of customer data platforms (CDPs) in B2B manufacturing and distribution, and how they can be used to collect, analyze, and activate customer data.
11:35AM - 11:55AM
Breakout Session | Powering B2B Digital Experience with AI/ML: How Artificial Intelligence and Machine Learning Can Drive Growth and Efficiency
Artificial intelligence (AI) and machine learning (ML) are transforming the way B2B companies do business, from product recommendations to customer service. But how can these technologies be applied to the digital experience to drive growth and efficiency? In this session, we'll explore the role of AI/ML in the B2B digital experience, and how it can impact customer engagement, conversion rates, and operational efficiency. We'll discuss the key AI/ML technologies for B2B eCommerce, such as chatbots, recommendation engines, and predictive analytics. 
Breakout Session | Best Practices for Integrating ERP with B2B eCommerce and How to Avoid Common Pitfalls
For many B2B companies, Enterprise Resource Planning (ERP) systems are the backbone of their operations, managing everything from inventory to financials. Integrating ERP systems with B2B eCommerce platforms can provide significant benefits, such as improved data accuracy and streamlined order processing. However, ERP integration can also be a complex and costly undertaking, with numerous potential pitfalls to avoid. In this session, we'll explore the best practices for integrating ERP with B2B eCommerce, and how to avoid common mistakes that can lead to delays, cost overruns, and disruption to operations.
12:00PM - 12:25PM
Keynote | Panel discussion with two of Australia’s leading B2B eCommerce practitioners
In this panel discussion, we'll hear from two of Australia's leading B2B eCommerce practitioners as they share their experiences, insights, and best practices for success in the world of B2B eCommerce. Our panelists bring a wealth of knowledge and expertise from their respective industries. They'll share their perspectives on key topics such as digital transformation, customer experience, eCommerce strategy, and technology innovation.
12:25PM - 12:35PM
Quickfire | Empowering Your Sales Reps: 3 Tips to Drive eCommerce Growth
In many B2B companies, sales reps are a critical part of the eCommerce strategy. In this session, we'll share three practical tips for empowering your sales reps to become a driving force in your eCommerce operations.
12:35PM - 1:00PM
1:00PM - 5:00PM
Go Karting

Get ready for some serious Go Kart Racing fun. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!

The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.

Reserve your spot quickly and have the chance to take the ‘Winners Podium’.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.

Join your hosts for a nine hole Ambrose competition at RACV Royal Pines Resort.

In recent years the championship course underwent a complete re-design by renowned golf course architect, Graham Marsh.

Divided into teams of 4, Golf enthusiasts will enjoy a nine-hole Ambrose Competition, the most social of all golf games, followed by drinks and awards given to the 1st place, Winner of the Longest Drive, and Winner of the Nearest to the Drive.

The Royal Pines maintains a strict standard of dress. For men, a collared shirt must be worn with tailored pants or shorts and golf shoes or sports shoes. For women, current golfing fashion is acceptable. Strictly no metal spikes or denim are to be worn on the course.
5:00PM - 6:45PM
Free Time
6:30PM - 9:30PM

Day 3

11 October 2023

6:30AM - 8:50AM

Day 3 begins with breakfast and barista coffee!

8:50AM - 9:00AM
9:00AM - 9:35AM
9:35AM - 10:10AM
10:10AM - 10:45AM
Client led round tables
A crowd favourite, client-led round tables see leading Australian merchants moderate discussions of discovery and collaboration around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points and share success stories.
10:45AM - 11:15AM
Coffee Break
Take a break and refuel with coffee and morning tea.
11:15AM - 11:40AM
Keynote | Building Winning B2B eCommerce Teams
Building a winning B2B eCommerce team requires a combination of talent, expertise, and culture. In this session, we'll explore the critical factors for building and managing a high-performing B2B eCommerce team, and how to drive growth and innovation through team collaboration and leadership. We'll discuss the key skills and roles required for a successful B2B eCommerce team, such as digital marketing, UX design, and data analytics. 
11:40AM - 12:15PM
Closing Independent Keynote | Adaptability in action

Gus Balbontin, a crowd favourite at iMedia, will share valuable lessons learned from decades of market disruption and business transformation in various industries. He will focus on adaptability to ever-changing customer needs, providing common-sense and easy-to-implement solutions that are relevant to media today.

Often referred to as a futurist, Gus's expertise lies in helping you focus on what you can control to deal with any future, rather than getting too distracted with future guesses that take time away from taking action. While he enjoys discussing future trends, he believes it's essential to take practical steps to create a better future.

Gus's blunt and energetic approach will not only make you laugh but also consider the puzzles of running a team. His presentation on change, adaptability, transformation, technology, and innovation is the perfect end to the iMedia B2B eCommerce Summit.  Whatever you do, don’t miss it.

Gus Balbontin
12:15PM - 12:30PM
Closing Remarks/Ultimate Networker Prize
Be crowned the Ultimate Networker and win a fabulous prize!
12:30PM - 1:30PM

Day 1

9 October 2023

9:00AM - 12:00PM
Delegate Registration
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.
12:15PM - 2:00PM
Retailers Only Lunch | ANZ B2B eCommerce Market Update: Insights and Trends for Buyers and Sellers
B2B eCommerce is growing rapidly in Australia & New Zealand, with more buyers and sellers adopting digital channels every year. But what do the latest benchmark data tell us about the state of the market? In this session, we'll explore the most recent research on B2B eCommerce in ANZ, including buyer and seller trends, adoption rates, and key challenges. 
12:30PM - 2:00PM
Networkers Briefing Light Lunch
Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled for Business Connect.
2:00PM - 2:10PM
Retailers Business Connect Check In
Retailers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.
2:10PM - 2:20PM
Networkers Business Connect check in
Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.
2:20PM - 2:30PM
2:30PM - 4:30PM
Business Connect
Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to float topline objectives and explore synergies. Delegates are required to request and confirm these meetings prior to the summit.
4:30PM - 6:30PM
Free time

Delegates can use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 7:00PM
7:00PM - 10:00PM
Welcome Dinner & Opening Independent Keynote

Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect avenue to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere. 

Opening Independent Keynote | Building a Winning B2B eCommerce Strategy

B2B eCommerce is no longer an optional extra for manufacturers, distributors, and wholesalers. It's a must-have channel for growth, profitability, and customer satisfaction. But how do you build a successful B2B eCommerce strategy from scratch? We'll explore the key steps and best practices for creating a winning B2B eCommerce strategy. We'll discuss the importance of understanding your customers, mapping the customer journey, and defining your value proposition.

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