Doni Davies

Doni M. Davies is a seasoned and results-oriented retail executive with over 25 years of global experience spanning multi-brand and multi-channel environments. Currently serving as the General Manager of Marketing and e-commerce at Snooze, Doni leads the strategic vision and execution of marketing, digital, and customer experience initiatives across 80 stores, contributing to year-on-year sales growth.
Doni has a proven track record of transforming brands, elevating customer experiences, and driving strong commercial results across iconic retail organizations, including Gap Inc., Cotton On, LIFX, and Early Settler. She specializes in omnichannel marketing, digital commerce, brand strategy, customer personalization, and team leadership, consistently delivering growth through data-driven and customer-first approaches.
Throughout her career, Doni has led award-winning marketing transformations, integrated cutting-edge eCommerce platforms, and improved customer lifetime value through personalization and innovation. Her leadership at Snooze has resulted in year-over-year revenue and eCommerce growth, the successful rollout of new brand platforms, and a turnaround in network-wide customer sentiment.
Doni holds a Bachelor of Science in Business Administration (Marketing) from the University of Arizona. She is known for her collaborative leadership style, deep commercial acumen, and passion for developing high-performing teams.