Jeremy Lee

Jeremy Lee leads Pop Mart's commercial expansion across the Middle East and South Asia, bringing with him the experience of having built Pop Mart's presence from zero across Southeast Asia — a network that now spans over 40 stores in 6 countries. He is now applying his experience to a new region, establishing the collectibles category as a serious commercial force in markets where it barely existed. Jeremy's career spans both healthcare and consumer products, including commercial roles at the LEGO Group, Johnson & Johnson and Nestle, giving him a cross-industry view of how global brands build local relevance at scale. His work sits at the intersection of market-entry operations and cultural translation, understanding what turns passive consumers into active, obsessive fans, and what it takes to build that obsession from zero across radically different markets and cultures.