Andrew Fryer

As Head of Retail & SMB at Bazaarvoice in Asia Pacific since May 2022, Andy is responsible for growing and building the region while continuing to solidify Bazaarvoice’s leadership position in the user generated content space. Andy joined the business in 2017 and prior to leading the business in APAC he has worked at organizations such as ROKT and Yell.com. Andy is passionate about seeing brands and retailers successfully adopt new technologies to drive real business outcomes, he has over 15 years’ experience in SaaS and online technology having previously worked in account management, business development, consulting and sales.