B2B eCommerce Summit Advisory Board 2023

Chris Spence

Regional Vice President – Commerce Cloud

A forward-thinking innovator and storyteller, Chris is passionate about building strong and long-lasting partnerships. Chris loves helping companies exceed their customers' expectations and improve the company's bottom line by transforming how they acquire, grow and retain their customers. He believes that customer loyalty and advocacy are a natural result of consistent delivery of great customer and product experience. With 25 years of proven track record in client engagement at a strategic level, Chris has partnered with organisations such as the Coles Group, Dan Murphys, Flightcentre, Jetstar, Ladbrokes, Qantas, Redcross, Sportsbet, Suncorp, Telstra, University of Auckland and the Virgin Group in their digital transformation journey. With a passion for all things digital, he is an expert in the areas of hosted SaaS and PaaS solutions, customer centricity, partner management, customer experience, loyalty and marketing.