Holly pushes strategic thinking beyond the boundaries of current trends and drives to the ‘what’s next?’ Holly's career has spanned conversion optimisation and analytics, and product management in companies such as Optimizely, Ticketek, and Publicis. Holly has spearheaded rapid product innovation in business and product development, change management, talent and leadership, and new technologies. Holly earned her M.B.A from Thunderbird School of Global Management and a Masters in Global Public Policy from Northwestern. She’s lived, worked, and traveled extensively throughout APAC and Latin America. Holly has an enduring and relentless curiosity for the zest of life. She satisfies it with continuous reinvention, being a serial traveler, ocean swimming, salsa dancing, and ethnic cooking.