Caitlin Elliott-Jones

Brings senior leadership with ten years of strategic marketing, brand building and sustainability experience across market-leading FMCG brands, a Best for the World™ B Corp and sustainability not-for-profits. Currently, Consultant to Whittaker’s Chocolate, Pic's Peanut Butter and Popbox Popcorn leading marketing and product launches in Australia, working closely with senior leadership and representing the brands with Coles and Woolworths head office. Previously, Senior Leadership Team at Pic’s Peanut Butter as Head of Marketing & Sustainability. Introduced a product development pipeline culminating in 9 new product launches in 2 years leading 6 direct reports. Won Long Term Marketing Excellence Award. Led Pic’s successful B Corp Certification (104.7). Supported a 13% year-on-year reduction in carbon emissions. Concurrently Co-Led Mission Zero’s Climate Leadership Programme supporting 8 climate action projects within local businesses. Before that, CMO, Chia Sisters and Brand Manager, Whittaker's.