Agenda 2021 

Day 2

23 September 2021

7:30AM - 9:00AM
Breakfast &

 one one unit

Carry over your previous day's conversations or meet new people over some nutritious breakfast that will set you up for the day. Use the iMedia app to prefix your meetings and make the most of your time.

9:30AM - 10:10AM
Keynote Panel: Marketers as Drivers of Growth: How can CMOs increase their effectiveness within the organisation to power growth and increase revenue?

The last 18 months has been a time, where businesses have relied heavily on their marketing teams to bring growth and sustenance. Marketers in turn have risen to the challenge by enabling omnichannel business models, building multichannel marketing driven by new consumer behaviors, creating speedy insights by data and intelligence analysis to build better growth models, and maximizing ROI through precision marketing and measurement. How have marketers been able to manage all this and more? Let’s hear from marketers who have accomplished all this and much more.

Moderated By: Prasad Shejale, Co-Founder & CEO, Logicserve

Chief Marketing Officer
Orient Bell
Co-Founder & CEO
Logicserve
COO
Bombay Shaving Company
Chief Growth Officer
Angel Broking
10:10AM - 10:30AM
10:30AM - 10:50AM
10:50AM - 11:30PM
Tea/Coffee & Business One to One
11:30AM - 11:50AM
12:20PM - 12:40PM
1:00PM - 1:45PM
Food for Thought - Networking Lunch

A time for delegates to know each other better, chat and lunch together before we head to the evening activities and party.

2:00PM - 2:20PM
Marketers as Drivers of Customer Experience
VP Marketing (Global)
Schneider Electric
2:30PM - 2:40PM
2:40PM - 2:50PM
2:50PM - 3:00PM
3:00PM - 3:10PM
3:20PM - 3:50PM
4:30PM - 7:30PM
Recreational Activities
  •  Cricket     Powered by Valueleaf New Logo
  •  Coffee Brewing & Tasting   

8:30PM - 10:30PM
Sundowner Party: Gala Cocktails, Networking & Dinner

Day 3

24 September 2021

7:00AM - 9:00AM
Breakfast &

one one unit

Hailed as one of the most rewarding parts of the summit, business one on one involves exclusive meetings designed to float topline objectives and explore synergies.

9:30AM - 10:30AM
Breakout
#SkillSharing Workshops

A unique opportunity to discover skills and interests beyond business to grow in our careers and as human beings. Each of the themes below will have a Super Enthusiast and a group of Enthusiasts, to discuss what matters to them most in an informal environment.

#Skill Sharing Session: Personal Branding Workshop with Aashish Chopra

While we are all adept at building our Brands,  Self - Branding is what we will focus on in this interactive session

Vice President - Content Marketing
ixigo
#Skill Sharing session - Building Personal Wealth - DIY Investment Portfolio

Are you an investment newbie, or a sharemarket pro? It never hurts to get a few new tips. Let's hear from Angel Broking on how to do this right.

Chief Growth Officer
Angel Broking
10:45AM - 11:15AM
Marketers as Change Leaders

The Data Shift

Solving for a cookie-less world As marketers ready themselves for a cookie-less world, we discuss the efficacy of alternates like First Party Data and Contextual targeting that they can explore, the strategies that have worked for them, balancing the consumer sentiment with laws and regulations, and above all the silver lining on how these measures have helped them detect and diminish ad fraud in their campaigns.

VP (Head) - Media & Digital
RP-Sanjiv Goenka Group
CMO - Beauty and Luxury
Reliance Industries
CEO
Alchemy Group
Former CMO/ CDO Shoppers Stop, Raymond, Trent
Co-Founder
Valueleaf
Head - Media & Digital ( India and Global Center of Excellence)
Marico
11:15AM - 11:20AM
Tea/Coffee & Business One to One
11:20AM - 11:30AM
Marketers as Change Leaders: Marketing in the Crypto World - Mind the Gap
Vice President - Marketing
CoinDCX
11:40AM - 11:50AM
Customer Experience Best Practices: A Link to the Past

Nostalgia Marketing & Why it Works - A deep dive into the story of Saregama Caravan

VP (Head) - Media & Digital
RP-Sanjiv Goenka Group
11:50AM - 12:00PM
Customer Experience Best Practices: Marketing Hacks for New India
Chief Marketing Officer
KreditBee
12:00PM - 12:15PM
Driving Growth through Seamless Customer Experience

Rallying teams, Skills and Processes across IT, Data, Digital, Marketing, and Services to build best-in-class consumer experiences

Head - Martech & Automation
HDFC Bank
12:20PM - 1:00PM
From Blueprints to Proven Strategies: The D2C Shift and eCommerce models driving business

We plan to discuss how brands who have quickly pivoted or accelerated their D2C and eCommerce efforts during the pandemic and lockdowns have won consumer confidence and business. What were some of the challenges they faced, the opportunities they utilized and the overall business outlook moving forward.

Moderated By: Lavin Punjabi, President & CEO, Affinity

Co-founder
Trove Experiences
Co-Founder& CEO
Zappfresh
President & CEO
Affinity
Co-Founder
Belora Cosmetics
COO
Bombay Shaving Company
1:15PM - 2:00PM
Networking Lunch
2:30PM - 3:30PM

one one unit

Hailed as one of the most rewarding parts of the summit, business one on one involves exclusive meetings designed to float topline objectives and explore synergies.

4:30PM - 5:30PM
Tea/Coffee Break

Gear up for the evening party! 

6:00PM - 11:00PM
Friday Social - The wrap

Day 1

22 September 2021

2:00PM - 3:30PM
Welcome and Registration

Your Hosts for the Event

Head of Content
iMedia Brand Summit
iMedia Host
4:30PM - 6:30PM
ICE-BREAKER - One-Minute Match Up

Moderated Networking Session

A meet and greet, 'speed-dating' style, where the business conversation starts at iMedia. Both Brands and Service Providers can use this time to identify their best business opportunities to pursue over the next two days.

6:30PM - 7:00PM
Networking Break
7:00PM - 7:30PM
Keynote Panel : Authentic Action - How Marketing with Purpose Drives Business

Doing good is good business and social purpose drives sales, and authenticity is the number one attribute that leads to building Brand Trust. In a world that is scattered and shattered in more ways than one, how are brands taking up the mantle of social good to create Win-Win strategies, while marketing with Purpose.

Chief Marketing Officer
Mahindra Lifespaces
VP Marketing (Global)
Schneider Electric
Co-Founder
ProfitWheel
Founder CherryPeachPlum, former marketing director PepsiCo Indian Foods
CherryPeachPlum
8:30PM - 10:30PM
Cocktails & Conversations - A Garden Rendezvous

If the One Minute Matchup didn't do it, the Shindig surely will. Catch up with your peers and business associates on this Day 1 rendevous over interesting cocktails followed by dinner.

 

2021 Presenting Sponsors

2021 Sponsors